Do Your Clients Know What You Do?

Dec 06

This may seem like a strange question. After all, if we’ve already defined them as “your clients,” doesn’t that mean that they’ve already done business with you? And, i...

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Using Videos for Marketing

Nov 21

Using video can be a powerful tool in your marketing arsenal. Since I understand this, but concede that this is not my area of expertise, I defer to my friend and client, Shawn Dennison, owner of D-...

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Are You Marketing to Your Internal Customer?

Nov 07

So we all know the importance of marketing to our customers and prospects. Without their patronage, we can’t have a successful business. But what about your internal customers? Are you market...

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Getting Your Name out There

Oct 25

Getting your name out there can be tricky, especially for the smaller business which may have the challenge of a big-name competitor whose name everyone recognizes. One way to combat this is to tak...

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Your Vendors – Another Marketing Arm for Your Company

Sep 26

Most of us take our vendors for granted. We choose them based on some combination of price, quality and service. If one part of that equation falters, then we may look for a replacement, or we may e...

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Is Social Media a Successful Marketing Tool?

Sep 14

Social media is such a hot topic in the marketing world. People are spending several hours per week (or day) updating their profiles, looking for connections, posting, and more in the hopes of build...

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Marketing Is Successful When Time, Effort & Money Is Invested Wisely

Aug 29

Lately, I’ve run into several business owners who don’t understand why their business is not more successful than it is. After all, their current customers seem happy, they just don’...

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Take Time for Yourself

Aug 15

A few years ago, I spent the better part of late December through February sick with a cold that turned to bronchitis that turned to pneumonia. Within a few weeks of being completely well, it was Pass...

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Professional Development is Important!

Aug 01

Whatever your job or profession, to be successful and stay relevant in your industry, professional development is critical. Although regular certification is not required of marketing professionals, ...

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Are Promotional Products an Expense or an Investment?

Jul 19

I was recently approached by someone who had gotten my contact information from a local printer. This person publishes e-books and had decided, on his own, that license plate frames and "maybe pens"&n...

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Can Marketing Deliver Measurable Results?

Jul 07

There is an old cliché in the marketing industry: “Half of my marketing is effective. The problem is, I don’t know which half.” The fact is, most people don’t real...

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Is It Wrong to Market a Product/Service Based on a Disaster?

Jun 20

This is a tough one for me. I have a client whose whole business is developing contingency plans for businesses. (You know, those plans every business – and family, for that matter – is su...

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Why a Business Card is NOT a Lead

Jun 06

Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom®. Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn fr...

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Rethinking How We Can Use a Promotional Product

May 24

As I was looking at some samples I’d recently received from one of my suppliers for a client's needs, it dawned on me all the amazing opportunities there are to utilize these to make a vari...

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Signs of a Growing Business

Apr 25

What better promotional marketing campaign to brag about your growing business than a plant? We found a few variations on plant products at a recent trade show we attended and knew that it was a per...

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What Makes a Promotional Product Effective?

Apr 25

So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...

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Promotional Products Sometimes Don't Work...

Mar 29

This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...

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Make Your Trade Show Exhibit a Success

Feb 28

The winter trade show season hit the ground running back in January. If you’re booked to exhibit at a trade show anytime in 2017 and haven’t put together and/or started to implement your...

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