Many companies sell marketing “solutions” that are “guaranteed” to grow your business. Most, however, are just selling you a one-size-fits-all program.
The same applies to many promotional product companies – they’ll recommend what’s “hot,” “trendy,” “cool,” “new,” or one of a handful of items that they like; but they never ask you a single question about your company or your target market. Or maybe you’re left hunting around a website filled with over 600,000 options and no clue where to start.
At Lev Promotions, we believe that a marketing “solution” that’s a one-size-fits-all isn’t a solution at all.
We know that a successful promotional product choice means understanding your branding, target market, messaging and other marketing and overall business criteria specific to your company.
Whether it's about promotional products, graphics or marketing strategies, we believe that there are certain rules that will make your marketing efforts more effective.
1
Your brand image needs to be consistent across all your marketing platforms. You want people to recognize your brand quickly and easily. That means color(s), proportion, font and more have to conform to your brand identity standards.
2
If your marketing strategies don’t make sense to you, find ones that do. If they don’t make sense and feel “right” to you, then they probably won’t be successful because you either won’t implement and invest in them correctly, or you just won’t do them at all. Not to mention they probably won't make sense to your target market, either.
3
Your marketing should reflect your company’s personality and branding while always taking into consideration your target market and resources.
4
If you copy what someone else is doing, people will think you are that someone else; or, worse, that you have nothing original to offer. Don’t be afraid to be different and memorable.
Notice that none of our rules are strategies; rather, they give you a strong base from which to form the strategies that are right for your business and goals.
So, here's the question:
Since we know that no single part of your marketing strategies should stand alone, our approach is to incorporate your overall look, strategies and messaging into our recommendations so you maintain brand integrity and build connections with your target market. That’s strategic memorability™.
If what we’ve said so far makes sense to you, and you’d like to learn more, let’s connect:
Last month, I attended the big, annual trade show for the promotional products industry. It's an amazing show where I not only see an array of new, "new," and classic promotional products; I also h...
