At its heart, marketing strategies are designed to differentiate you from your competitors, direct and indirect.

But...

• How do you know what marketing strategies to use?
• How will you know if your strategies are working?
• How much money/time/effort will you need to invest?

We also know that there are a lot of options out there when it comes to marketing:

• Traditional vs. Digital
• Free vs. Fee
• What you know and are comfortable with vs. What someone else is doing.

There is a lot to consider when it comes to marketing, but here are the four things we think are the most important to keep in mind:

• Provide good (great would be better) customer service. Without customer service standards that your customers (not you) would rate as good to great, don't bother spending even one cent on other marketing; you'll need those pennies when you go bankrupt.
• Your marketing strategies should make sense to you. No matter how successful someone says a strategy is, it won't be for you if it doesn't make sense to you. Let's face it, how likely are you to put it into action, execute it properly, or give it your attention if you are uncomfortable with it?
• Your marketing strategies also have to make sense given your target market. If you're putting a plan into play that doesn't take your target market into consideration, then what kind of results are your realistically expecting? After all, no matter how much you may want to advertise on the radio, if you're selling hearing aids, is that the best place to be?
• Your business is unique, even if there are tens (or hundreds or thousands) of other businesses that offer the same type of products and/or services as you. Don’t copycat your competition's marketing for a number of reasons. Want a list of those reason? Just ask!
  

• Help You Choose Promotional Products to Create Strategic Memorability™
• Show You How to Distribute Promotional Products for Maximum Effect
• Design & Implement Traffic Builders for Trade Show Exhibits
• Graphics/Signage for Events, Trade Shows and Displays
• Pre-Event and Post-Show/Event Marketing
• Marketing Collateral Design and Printing
• Trade Show Staff Training
• Trade Show Exhibit Design
• Marketing Event Planning
• Digital Marketing
• Graphic Design
• Publicity
• and more