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Blog

With Business Gifts, What’s Inside Is Not the Only That Counts

Dec 04

When it comes to business gifts, what’s outside can be at least as important as what is inside the package. By making the packaging and/or presentation of a business gift creative, we can make...

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A Lunch That Packs a Punch

Nov 22

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

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Should Holiday Business Gift be Imprinted?

Nov 20

A few weeks ago, I wrote about how it’s already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Althou...

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Are Food Gifts a Good Idea for Business Purposes?

Nov 11

Business gifts of food are, without a doubt, popular; maybe even the most popular, holiday gift item. The question remains, “As a business gift, do I get the desired marketing result...

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Giving Holiday Business Gifts

Oct 25

If you haven't already started thinking about your holiday business gifts, then now is the time. While most people believe that the best time to give holiday business gifts is the week or two leadi...

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5 Fail-Proof Ideas for Your Business Instagram

Oct 22

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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Customer Service – Your #1 Marketing Tool

Oct 09

Now I may have addressed this topic before – I may even have an entry under the same name; nevertheless, here I go again. Why, you ask? Because I am currently on hold to speak with a customer ...

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Can Business Growth Be Bad?

Sep 25

I was planning to write about branding today, when I came across an article in one of my trade magazines about how too much growth too fast can be as detrimental to a company as a decline in busines...

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Case Study: College Fair Giveaway

Sep 22

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...

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When More Is Not Better

Sep 13

I know a few business owners and sales people out there who seem to be addicted to the “expert” marketing or sales guru. They have made almost a religion out of following several different...

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What Is the Cost of Marketing, or Not Marketing?

Aug 28

It seems to be a constant refrain from the many business owners and managers: “We just don’t have the money to market the business.” My question to them is, “How do you expe...

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Politics – Good Marketing or Not?

Aug 14

Without revealing my own political beliefs, I can honestly say that politics embodies one of the worst examples of marketing that I have ever seen. Really doesn’t matter if it’s for a...

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What Is a SWOT Analysis?

Jul 31

‘Tis almost the season for developing marketing plans for 2019. But, really it's never too early to start planning. When a developing a marketing plan is on your to-do list, it's important to ...

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Case Study: Safety First

Jul 22

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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Mapping Your Route to a Successful Trade Show Promotion

Jul 17

While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a t...

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Professional Development Can Be Rejuvenating to You and Your Business

Jul 03

I make it a point to attend the trade shows in my industry on a regular basis. I've been to my favorite ones often enough to notice when a regular exhibitor isn't in their "usual" spot. Not only do...

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Case Study: Raise Your Glass!

Jun 21

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

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Evaluating What Works

Jun 19

I believe the most overlooked, and yet very important, part of a marketing plan is evaluating the components to see what is working and how effectively it is working. That means examining the results...

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Viral Marketing at Work

Jun 05

You’ve probably heard the phrase “viral marketing.” If you’re unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and e...

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An Inexpensive, Yet Invaluable, Marketing Tool

May 29

I firmly believe that customer testimonials are one of the most powerful marketing tools available to any business. Nothing says “success” like a customer willing to put into words how m...

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16 Ways Color Affects Your Branding and Marketing

May 21

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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Deliver What You Promise - Or Else

May 08

We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possib...

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Trade Shows – Not Just Fun and Games

Apr 26

I am already preparing to head to a regional trade show for promotional product consultants in August. It is one of two large trade shows for the promotional products industry that I attend each yea...

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Why You Need Promotional Products

Apr 21

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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Why Are Marketing Results So Hard to Measure?

Apr 10

It seems that the biggest argument for decreasing marketing budgets is that the results are seemingly "impossible to measure." Without hardcore proof of ROI or ROO, how do you justify spending the t...

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What's in a Name

Mar 27

I recently saw an old networking group cohort of mine who told me that the group is considering changing its name because they feel their branding is non-existent. Although I don’t disagree wi...

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Determining Your Target Market

Mar 14

I have too often heard sales people and business owners say that their target market is “everyone.” No matter how useful, ubiquitous, inexpensive, or absolutely necessary a product or se...

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Celebrate Milestones

Feb 21

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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A Lesson In Branding

Feb 14

A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has ...

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4 Steps to #Winning Social Media

Feb 13

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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The Value of Your Vendors – Take 2

Jan 30

A while back, I wrote about how valuable a good relationship with your vendors can be. I recently had living proof of that, yet again. Over the past month, I’ve been dealing with one of ...

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Branding: Does Yours Make Sense?

Jan 23

A networking organization asked me to speak on branding to four of their chapters a while back. Since I wrote about an aspect of how our brand is really built last time, maybe another installment on...

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More on Branding – Experience is Everything

Jan 02

Looking back at a previous post, I noticed that I kind-of-sort-of-almost talked about creating an experience around a promotional product as part of the branding process. What I didn’t do, how...

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The Only Way to Safely Drink and Drive

Dec 19, 2017

One promotional product I discovered at a trade show quickly became a favorite of mine because it immediately awakened the punster in me. I realized that this item was perfect for drunk driving awar...

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Do Your Clients Know What You Do?

Dec 06, 2017

This may seem like a strange question. After all, if we’ve already defined them as “your clients,” doesn’t that mean that they’ve already done business with you? And, i...

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Using Videos for Marketing

Nov 21, 2017

Using video can be a powerful tool in your marketing arsenal. Since I understand this, but concede that this is not my area of expertise, I defer to my friend and client, Shawn Dennison, owner of D-...

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Are You Marketing to Your Internal Customer?

Nov 07, 2017

So we all know the importance of marketing to our customers and prospects. Without their patronage, we can’t have a successful business. But what about your internal customers? Are you market...

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Getting Your Name out There

Oct 25, 2017

Getting your name out there can be tricky, especially for the smaller business which may have the challenge of a big-name competitor whose name everyone recognizes. One way to combat this is to tak...

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Your Vendors – Another Marketing Arm for Your Company

Sep 26, 2017

Most of us take our vendors for granted. We choose them based on some combination of price, quality and service. If one part of that equation falters, then we may look for a replacement, or we may e...

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Is Social Media a Successful Marketing Tool?

Sep 14, 2017

Social media is such a hot topic in the marketing world. People are spending several hours per week (or day) updating their profiles, looking for connections, posting, and more in the hopes of build...

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Marketing Is Successful When Time, Effort & Money Is Invested Wisely

Aug 29, 2017

Lately, I’ve run into several business owners who don’t understand why their business is not more successful than it is. After all, their current customers seem happy, they just don’...

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Take Time for Yourself

Aug 15, 2017

A few years ago, I spent the better part of late December through February sick with a cold that turned to bronchitis that turned to pneumonia. Within a few weeks of being completely well, it was Pass...

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Professional Development is Important!

Aug 01, 2017

Whatever your job or profession, to be successful and stay relevant in your industry, professional development is critical. Although regular certification is not required of marketing professionals, ...

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Are Promotional Products an Expense or an Investment?

Jul 19, 2017

I was recently approached by someone who had gotten my contact information from a local printer. This person publishes e-books and had decided, on his own, that license plate frames and "maybe pens"&n...

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Can Marketing Deliver Measurable Results?

Jul 07, 2017

There is an old cliché in the marketing industry: “Half of my marketing is effective. The problem is, I don’t know which half.” The fact is, most people don’t real...

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Is It Wrong to Market a Product/Service Based on a Disaster?

Jun 20, 2017

This is a tough one for me. I have a client whose whole business is developing contingency plans for businesses. (You know, those plans every business – and family, for that matter – is su...

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Why a Business Card is NOT a Lead

Jun 06, 2017

Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom®. Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn fr...

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Rethinking How We Can Use a Promotional Product

May 24, 2017

As I was looking at some samples I’d recently received from one of my suppliers for a client's needs, it dawned on me all the amazing opportunities there are to utilize these to make a vari...

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Signs of a Growing Business

Apr 25, 2017

What better promotional marketing campaign to brag about your growing business than a plant? We found a few variations on plant products at a recent trade show we attended and knew that it was a per...

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What Makes a Promotional Product Effective?

Apr 25, 2017

So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...

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Promotional Products Sometimes Don't Work...

Mar 29, 2017

This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...

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Make Your Trade Show Exhibit a Success

Feb 28, 2017

The winter trade show season hit the ground running back in January. If you’re booked to exhibit at a trade show anytime in 2017 and haven’t put together and/or started to implement your...

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A Different Spin on a Seminar Invitation

Feb 15

A few years back, Jeff Toister, owner of Toister Performance Solutions, decided to put a different spin on things for Customer Service Week. Toister, a nationally acclaimed consultant on customer ...

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Community Bank Cashes In

Feb 15

The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge ...

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Hot Sauce Company Turns up the Heat at Trade Shows with Message Pens

Feb 15

One of the largest international hot sauce suppliers sells its products through a network of major distributors. The company attends approximately fifteen trade shows annually, focusing on meeting...

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