I am often asked if food gifts are good for marketing purposes. The answer is, “They can be.”
If you choose something that doesn’t taste good, or that arrives spoiled or broken, then no, it’s not a good idea.
If you choose something that doesn’t set you apart from the rest – another gift basket from Costco – then save your money.
If, however, you give something that is different, that stands out, that makes people want more of it, then absolutely, yes! A food gift can definitely be a good marketing tool.
When you choose something that's made, packaged and shipped so it arrives fresh and delicious - that's a winner! When you choose something that can be personalized for the recipient - you've knocked it out of the park!
For instance, the cans of mini cookies or snack mixes pictured above are not only delicious, little bites of heaven; but the tin they come in can be customized with your branding, personalized with the recipient's name, drop shipped directly to them as a single canister or in a gift set. Once the contents have been devoured and enjoyed, the canisters can be used to store things in!
When you're considering a little treat for employees, customers, referral sources, or prospects, make it something they'll enjoy in the moment and remember so well that they'll want even more! That's strategic memorability™!