Dec 12, 2023
The question I'm asked most often at trade shows and in conversation, especially by new clients and prospects is, "What's hot?" You easily can substitute trendy, cool, popular, or another similar a...
Continue ReadingJul 13, 2023
We often get asked about how to pick the "best" of whatever product our client is looking for. While the "best" can differ based on the situation, we also know that our knowledge of over 600,000 ...
Continue ReadingMay 11, 2023
There's a huge problem in the world of graphic design in terms of how those designers are being taught or, at least, where their focus is in the design process. What many of us on the production...
Continue ReadingDec 27, 2022
I'm heading off to my big industry trade show in a couple of weeks to find out what's new and exciting in the world of promotional products, I'm also inundated with clients needs for trade show g...
Continue ReadingNov 29, 2022
When Lev Promotions was a member at our local regional Chamber of Commerce, we would display at the quarterly morning mixers. I found the event to be a good networking opportunity and had gotten ...
Continue ReadingOct 18, 2022
Here I am setting myself up for controversy on my opinions, so read this at my own risk! I've been hearing for years now how the Millennial generation is so different – they want instant g...
Continue ReadingMay 3, 2022
Clients often ask me, “What is the number one most effective marketing tool?” My answer is, “Delivering consistent customer service at or above the level that is consistent with...
Continue ReadingApr 19, 2022
One of the challenges I face on a regular basis is getting clients and prospects to understand that their marketing should be a reflection of them without being all about them. It's a difficult c...
Continue ReadingApr 5, 2022
So, I'm on the freeway when I see a van with signage for a plumbing company I know. Traffic is moving a bit slowly, so I'm able to peek in the window to see if the driver is one of the employees ...
Continue ReadingDec 14, 2021
While this may read as a gripe session, it's really not - it's not meant to complain; simply to illustrate a point about life. I am pretty much at the end of trying to connect with someone who w...
Continue ReadingOct 5, 2021
Although customer service representatives are generally the experience of the brand, people may be willing to give some leeway for a poor experience knowing that, in a larger company, the rep the...
Continue ReadingFeb 23, 2021
Sometime ago, I wrote about developing a 30-second commercial and five of the key points that go into making a successful elevator pitch. Part of that pitch can be your unique selling proposition, ...
Continue ReadingNov 17, 2020
I recently read a post on LinkedIn talking about trade show someone had attended in the past month. There was a comment that the best thing in the show bag was a COVID-19 rapid test. I have to admi...
Continue ReadingAug 25, 2020
I don't know about you, but I don't believe that having that little sentence at the end of an e-mail advertising the fact that it was sent that e-mail from your phone excuses anyone from good spe...
Continue ReadingJul 14, 2020
Good marketing is all about making you stand out from the others – building a brand that is recognizable, unique and compelling. Why then do so many business owners insist on doing what som...
Continue ReadingMay 19, 2020
With businesses opening back up and bringing along better access to our clients and prospects I am fielding a lot of questions about choosing and using promotional products effectively; especiall...
Continue ReadingMay 5, 2020
As businesses begin to open up again, it's time to make sure that we've done everything we can to polish our image and make some changes to the way we present ourselves to our customers and clients...
Continue ReadingApr 7, 2020
A while back, I received an invitation via Facebook to join a new networking group that is being organized by someone local to me who owns a marketing company (yes, that technically makes her a c...
Continue ReadingDec 3, 2019
Anyone who's known me for more than 2 minutes knows that I am an avid Disney fan. Not only do I enjoy just about everything Disney on a personal level, but I find many things about their busine...
Continue ReadingNov 5, 2019
Does your business have a change coming up that you'd like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about the ...
Continue ReadingAug 13, 2019
I remember when I enlisted my then 0-year old daughter to stuff and label envelopes for me for a Lev Promotions' mailing. Each envelope required seven steps in order for it to be ready to mail. S...
Continue ReadingJul 16, 2019
At the risk of creating a great LinkedIn controversy and alienating my photographer friends, clients and prospects, here is my view of using your photograph as a marketing tool. I know the most po...
Continue ReadingMar 27, 2018
I recently saw an old networking group cohort of mine who told me that the group is considering changing its name because they feel their branding is non-existent. Although I don't disagree with ...
Continue ReadingMar 14, 2018
I have too often heard sales people and business owners say that their target market is “everyone.” No matter how useful, ubiquitous, inexpensive, or absolutely necessary a product or...
Continue ReadingFeb 14, 2018
A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has kn...
Continue ReadingJan 23, 2018
A networking organization asked me to speak on branding to four of their chapters a while back. Since I wrote about an aspect of how our brand is really built last time, maybe another installment...
Continue ReadingJan 2, 2018
Looking back at a previous post, I noticed that I kind-of-sort-of-almost talked about creating an experience around a promotional product as part of the branding process. What I didn't do, howeve...
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