Your #1 Marketing Tool

May 03

Clients often ask me, “What is the number one most effective marketing tool?” My answer is, “Delivering consistent customer service at or above the level that is consistent with yo...

Are You Marketing for You or for Your Prospects

Apr 19

One of the challenges I face on a regular basis is getting clients and prospects to understand that their marketing should be a reflection of them without being all about them. It’s a difficul...

People Are Always Watching!

Apr 05

So, I’m on the freeway when I see a van with signage for a plumbing company I know. Traffic is moving a bit slowly, so I’m able to peek in the window to see if the driver is one of the e...

Where is the Patience and Self-Responsbility?

Dec 14, 2021

While this may read as a gripe session, it's really not - it's not meant to complain; simply to illustrate a point about life. I am pretty much at the end of trying to connect with someone who was ...

When You Are the Brand, Make Sure You Represent!

Oct 05, 2021

Although customer service representatives are generally the experience of the brand, people may be willing to give some leeway for a poor experience knowing that, in a larger company, the rep they&r...

Is Your USP Really Unique

Feb 23, 2021

Sometime ago, I wrote about developing a 30-second commercial and five of the key points that go into making a successful elevator pitch. Part of that pitch can be your unique selling proposition, or ...

Just Because You Can Doesn't Mean You Should!

Nov 17, 2020

I recently read a post on LinkedIn talking about trade show someone had attended in the past month. There was a comment that the best thing in the show bag was a COVID-19 rapid test. I have to admit t...

Pet Peeve - I Don't Care Where You're Sending Your E-mail From!

Aug 25, 2020

I don’t know about you, but I don’t believe that having that little sentence at the end of an e-mail advertising the fact that it was sent that e-mail from your phone excuses anyone from...

Why Are We Followers When It Comes to Marketing?

Jul 14, 2020

Good marketing is all about making you stand out from the others – building a brand that is recognizable, unique and compelling. Why then do so many business owners insist on doing what someon...

Choosing an Effective Promotional Product

May 19, 2020

With businesses opening back up and bringing along better access to our clients and prospects I am fielding a lot of questions about choosing and using promotional products effectively; especially g...

Marketing – The Unofficial Aspect of It that Can Make or Break You

May 05, 2020

As businesses begin to open up again, it's time to make sure that we've done everything we can to polish our image and make some changes to the way we present ourselves to our customers and clients. ...

Professionalism – Is It Dying?

Apr 07, 2020

A while back, I received an invitation via Facebook to join a new networking group that is being organized by someone local to me who owns a marketing company (yes, that technically makes her a comp...

Marketing Lessons from Disney

Dec 03, 2019

Anyone who's known me for more than 2 minutes knows that I am an avid Disney fan. Not only do I enjoy just about everything Disney on a personal level, but I find many things about their business ...

Image-Changing Mugs: A Great Way to Promote A Change in Your Business

Nov 05, 2019

Does your business have a change coming up that you’d like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about t...

It’s Never Too Early to Learn How to Make a Good Impression

Aug 13, 2019

I remember when I enlisted my then 0-year old daughter to stuff and label envelopes for me for a Lev Promotions’ mailing. Each envelope required seven steps in order for it to be ready to mail...

Is Your Photograph a Good Marketing Tool?

Jul 16, 2019

At the risk of creating a great LinkedIn controversy and alienating my photographer friends, clients and prospects, here is my view of using your photograph as a marketing tool. I know the most popul...

What's in a Name

Mar 27, 2018

I recently saw an old networking group cohort of mine who told me that the group is considering changing its name because they feel their branding is non-existent. Although I don’t disagree wi...

Determining Your Target Market

Mar 14, 2018

I have too often heard sales people and business owners say that their target market is “everyone.” No matter how useful, ubiquitous, inexpensive, or absolutely necessary a product or se...

A Lesson In Branding

Feb 14, 2018

A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has known...

Branding: Does Yours Make Sense?

Jan 23, 2018

A networking organization asked me to speak on branding to four of their chapters a while back. Since I wrote about an aspect of how our brand is really built last time, maybe another installment on...

More on Branding – Experience is Everything

Jan 02, 2018

Looking back at a previous post, I noticed that I kind-of-sort-of-almost talked about creating an experience around a promotional product as part of the branding process. What I didn’t do, how...