Oct 05
Although customer service representatives are generally the experience of the brand, people may be willing to give some leeway for a poor experience knowing that, in a larger company, the rep they&r...
Continue ReadingFeb 23
Sometime ago, I wrote about developing a 30-second commercial and five of the key points that go into making a successful elevator pitch. Part of that pitch can be your unique selling proposition, or ...
Continue ReadingNov 17, 2020
I recently read a post on LinkedIn talking about trade show someone had attended in the past month. There was a comment that the best thing in the show bag was a COVID-19 rapid test. I have to admit t...
Continue ReadingAug 25, 2020
I don’t know about you, but I don’t believe that having that little sentence at the end of an e-mail advertising the fact that it was sent that e-mail from your phone excuses anyone from...
Continue ReadingJul 14, 2020
Good marketing is all about making you stand out from the others – building a brand that is recognizable, unique and compelling. Why then do so many business owners insist on doing what someon...
Continue ReadingMay 19, 2020
With businesses opening back up and bringing along better access to our clients and prospects I am fielding a lot of questions about choosing and using promotional products effectively; especially g...
Continue ReadingMay 05, 2020
As businesses begin to open up again, it's time to make sure that we've done everything we can to polish our image and make some changes to the way we present ourselves to our customers and clients. ...
Continue ReadingApr 07, 2020
A while back, I received an invitation via Facebook to join a new networking group that is being organized by someone local to me who owns a marketing company (yes, that technically makes her a comp...
Continue ReadingDec 03, 2019
Anyone who's known me for more than 2 minutes knows that I am an avid Disney fan. Not only do I enjoy just about everything Disney on a personal level, but I find many things about their business ...
Continue ReadingNov 05, 2019
Does your business have a change coming up that you’d like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about t...
Continue ReadingAug 13, 2019
I remember when I enlisted my then 0-year old daughter to stuff and label envelopes for me for a Lev Promotions’ mailing. Each envelope required seven steps in order for it to be ready to mail...
Continue ReadingJul 16, 2019
At the risk of creating a great LinkedIn controversy and alienating my photographer friends, clients and prospects, here is my view of using your photograph as a marketing tool. I know the most popul...
Continue ReadingMar 27, 2018
I recently saw an old networking group cohort of mine who told me that the group is considering changing its name because they feel their branding is non-existent. Although I don’t disagree wi...
Continue ReadingMar 14, 2018
I have too often heard sales people and business owners say that their target market is “everyone.” No matter how useful, ubiquitous, inexpensive, or absolutely necessary a product or se...
Continue ReadingFeb 14, 2018
A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has known...
Continue ReadingJan 23, 2018
A networking organization asked me to speak on branding to four of their chapters a while back. Since I wrote about an aspect of how our brand is really built last time, maybe another installment on...
Continue ReadingJan 02, 2018
Looking back at a previous post, I noticed that I kind-of-sort-of-almost talked about creating an experience around a promotional product as part of the branding process. What I didn’t do, how...
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