It’s Never Too Early to Learn How to Make a Good Impression

Aug 13

I remember when I enlisted my then 0-year old daughter to stuff and label envelopes for me for a Lev Promotions’ mailing. Each envelope required seven steps in order for it to be ready to mail...

Continue Reading

Is Your Photograph a Good Marketing Tool?

Jul 16

At the risk of creating a great LinkedIn controversy and alienating my photographer friends, clients and prospects, here is my view of using your photograph as a marketing tool. I know the most popul...

Continue Reading

What's in a Name

Mar 27, 2018

I recently saw an old networking group cohort of mine who told me that the group is considering changing its name because they feel their branding is non-existent. Although I don’t disagree wi...

Continue Reading

Determining Your Target Market

Mar 14, 2018

I have too often heard sales people and business owners say that their target market is “everyone.” No matter how useful, ubiquitous, inexpensive, or absolutely necessary a product or se...

Continue Reading

A Lesson In Branding

Feb 14, 2018

A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has ...

Continue Reading

Branding: Does Yours Make Sense?

Jan 23, 2018

A networking organization asked me to speak on branding to four of their chapters a while back. Since I wrote about an aspect of how our brand is really built last time, maybe another installment on...

Continue Reading

More on Branding – Experience is Everything

Jan 02, 2018

Looking back at a previous post, I noticed that I kind-of-sort-of-almost talked about creating an experience around a promotional product as part of the branding process. What I didn’t do, how...

Continue Reading