Just Because You Can Doesn't Mean You Should!
Nov 17, 2020
I recently read a post on LinkedIn talking about trade show someone had attended in the past month. There was a comment that the best thing in the show bag was a COVID-19 rapid test. I have to admit t...
Continue ReadingPet Peeve - I Don't Care Where You're Sending Your E-mail From!
Aug 25, 2020
I don’t know about you, but I don’t believe that having that little sentence at the end of an e-mail advertising the fact that it was sent that e-mail from your phone excuses anyone from...
Continue ReadingWhy Are We Followers When It Comes to Marketing?
Jul 14, 2020
Good marketing is all about making you stand out from the others – building a brand that is recognizable, unique and compelling. Why then do so many business owners insist on doing what someon...
Continue ReadingChoosing an Effective Promotional Product
May 19, 2020
With businesses opening back up and bringing along better access to our clients and prospects I am fielding a lot of questions about choosing and using promotional products effectively; especially g...
Continue ReadingMarketing – The Unofficial Aspect of It that Can Make or Break You
May 05, 2020
As businesses begin to open up again, it's time to make sure that we've done everything we can to polish our image and make some changes to the way we present ourselves to our customers and clients. ...
Continue ReadingProfessionalism – Is It Dying?
Apr 07, 2020
A while back, I received an invitation via Facebook to join a new networking group that is being organized by someone local to me who owns a marketing company (yes, that technically makes her a comp...
Continue ReadingMarketing Lessons from Disney
Dec 03, 2019
Anyone who's known me for more than 2 minutes knows that I am an avid Disney fan. Not only do I enjoy just about everything Disney on a personal level, but I find many things about their business ...
Continue ReadingImage-Changing Mugs: A Great Way to Promote A Change in Your Business
Nov 05, 2019
Does your business have a change coming up that you’d like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about t...
Continue ReadingIt’s Never Too Early to Learn How to Make a Good Impression
Aug 13, 2019
I remember when I enlisted my then 0-year old daughter to stuff and label envelopes for me for a Lev Promotions’ mailing. Each envelope required seven steps in order for it to be ready to mail...
Continue ReadingIs Your Photograph a Good Marketing Tool?
Jul 16, 2019
At the risk of creating a great LinkedIn controversy and alienating my photographer friends, clients and prospects, here is my view of using your photograph as a marketing tool. I know the most popul...
Continue ReadingWhat's in a Name
Mar 27, 2018
I recently saw an old networking group cohort of mine who told me that the group is considering changing its name because they feel their branding is non-existent. Although I don’t disagree wi...
Continue ReadingDetermining Your Target Market
Mar 14, 2018
I have too often heard sales people and business owners say that their target market is “everyone.” No matter how useful, ubiquitous, inexpensive, or absolutely necessary a product or se...
Continue ReadingA Lesson In Branding
Feb 14, 2018
A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has ...
Continue ReadingBranding: Does Yours Make Sense?
Jan 23, 2018
A networking organization asked me to speak on branding to four of their chapters a while back. Since I wrote about an aspect of how our brand is really built last time, maybe another installment on...
Continue ReadingMore on Branding – Experience is Everything
Jan 02, 2018
Looking back at a previous post, I noticed that I kind-of-sort-of-almost talked about creating an experience around a promotional product as part of the branding process. What I didn’t do, how...
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