Business Events are about the Marketing, Not the Social

Dec 18, 2018

A great marketing tool for businesses and organizations is holding an event. It can be an open house, a launch party for a new product or service, a grand opening for a new location, an anniversary ...

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With Business Gifts, What’s Inside Is Not the Only That Counts

Dec 04, 2018

When it comes to business gifts, what’s outside can be at least as important as what is inside the package. By making the packaging and/or presentation of a business gift creative, we can make...

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Should Holiday Business Gift be Imprinted?

Nov 20, 2018

A few weeks ago, I wrote about how it’s already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Althou...

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5 Fail-Proof Ideas for Your Business Instagram

Oct 22, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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Can Business Growth Be Bad?

Sep 25, 2018

I was planning to write about branding today, when I came across an article in one of my trade magazines about how too much growth too fast can be as detrimental to a company as a decline in busines...

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When More Is Not Better

Sep 13, 2018

I know a few business owners and sales people out there who seem to be addicted to the “expert” marketing or sales guru. They have made almost a religion out of following several different...

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16 Ways Color Affects Your Branding and Marketing

May 21, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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Deliver What You Promise - Or Else

May 08, 2018

We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possib...

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Why You Need Promotional Products

Apr 21, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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A Lesson In Branding

Feb 14, 2018

A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has ...

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4 Steps to #Winning Social Media

Feb 13, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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