Feb 21, 2023
I've been asked to teach a class on how to handle a promotional products order from beginning to end to ensure the best possible outcome several times over the years. Who is my audience for this ...
Continue ReadingJul 26, 2022
I was at a networking event the other evening and we had a guest speaker come in. He was billed as a motivational speaker, but I would call him a sales strategy speaker. He was dynamic. He had som...
Continue ReadingMay 3, 2022
Clients often ask me, “What is the number one most effective marketing tool?” My answer is, “Delivering consistent customer service at or above the level that is consistent with...
Continue ReadingApr 19, 2022
One of the challenges I face on a regular basis is getting clients and prospects to understand that their marketing should be a reflection of them without being all about them. It's a difficult c...
Continue ReadingSep 21, 2021
I attended an event featuring a LinkedIn expert who spoke on how to leverage LinkedIn to grow a business. I must admit that I was impressed by what he had to say – his strategies made sense...
Continue ReadingMay 4, 2021
One of my pet peeves is the outgoing message on a seemingly friendly and helpful voicemail that ends with, “I'll call you back at my earliest convenience.” Your earliest convenience?...
Continue ReadingJan 12, 2021
I was rereading some old blog posts from 9 years ago and came across this one. While it is not applicable to this moment in time, with a vaccine here and events probably starting up again in th...
Continue ReadingJun 2, 2020
Ever notice that, once you've put your mind to something, things kind of fall into place to make it happen. I was reviewing my strategic marketing plan to see where I was on track and what needs...
Continue ReadingMay 5, 2020
As businesses begin to open up again, it's time to make sure that we've done everything we can to polish our image and make some changes to the way we present ourselves to our customers and clients...
Continue ReadingMar 25, 2020
It's a challenging time we're in now. Between trying to stay healthy and keeping our finances healthy with lost jobs and/or lost work for those of us that are self-employed, some days just feel lik...
Continue ReadingDec 17, 2019
I've noticed over the many years I've been in business helping others market theirs is that there is often lack of clarity with the terms “target market” and “referral source.&r...
Continue ReadingFeb 12, 2019
I am often asked how do I like being in sales? It's a valid question; after all, part of my job is to sell promotional products. When I am asked this, I always think back to my days as a Front O...
Continue ReadingJan 29, 2019
This may be a repeat topic, but it's worth saying again: Your vendors are your friends - or at least they should be. They are the ones who keep your supply chain moving, who may be able to help y...
Continue ReadingDec 18, 2018
A great marketing tool for businesses and organizations is holding an event. It can be an open house, a launch party for a new product or service, a grand opening for a new location, an anniversa...
Continue ReadingDec 4, 2018
When it comes to business gifts, what's outside can be at least as important as what is inside the package. By making the packaging and/or presentation of a business gift creative, we can make th...
Continue ReadingNov 20, 2018
A few weeks ago, I wrote about how it's already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Although ...
Continue ReadingOct 22, 2018
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue ReadingSep 25, 2018
I was planning to write about branding today, when I came across an article in one of my trade magazines about how too much growth too fast can be as detrimental to a company as a decline in busi...
Continue ReadingSep 13, 2018
I know a few business owners and sales people out there who seem to be addicted to the “expert” marketing or sales guru. They have made almost a religion out of following several differ...
Continue ReadingMay 21, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingMay 8, 2018
We've all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possible, prom...
Continue ReadingApr 21, 2018
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...
Continue ReadingFeb 14, 2018
A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has kn...
Continue ReadingFeb 13, 2018
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
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