Respect the Time You're Given

Jul 26, 2022

I was at a networking event the other evening and we had a guest speaker come in. He was billed as a motivational speaker, but I would call him a sales strategy speaker. He was dynamic. He had some g...

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Your #1 Marketing Tool

May 03, 2022

Clients often ask me, “What is the number one most effective marketing tool?” My answer is, “Delivering consistent customer service at or above the level that is consistent with yo...

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Are You Marketing for You or for Your Prospects

Apr 19, 2022

One of the challenges I face on a regular basis is getting clients and prospects to understand that their marketing should be a reflection of them without being all about them. It’s a difficul...

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When Social Media Expertise is Not Very Social!

Sep 21, 2021

I attended an event featuring a LinkedIn expert who spoke on how to leverage LinkedIn to grow a business. I must admit that I was impressed by what he had to say – his strategies made sense to...

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What Does Your Outgoing Voicemail Message Really Say?

May 04, 2021

One of my pet peeves is the outgoing message on a seemingly friendly and helpful voicemail that ends with, “I’ll call you back at my earliest convenience.” Your earliest convenien...

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Tough Love Lessons – Are You Just the Life of the Party….

Jan 12, 2021

I was rereading some old blog posts from 9 years ago and came across this one. While it is not applicable to this moment in time, with a vaccine here and events probably starting up again in the n...

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When You Plan for Opportunities, They Usually Show Up

Jun 02, 2020

Ever notice that, once you’ve put your mind to something, things kind of fall into place to make it happen. I was reviewing my strategic marketing plan to see where I was on track and what ne...

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Marketing – The Unofficial Aspect of It that Can Make or Break You

May 05, 2020

As businesses begin to open up again, it's time to make sure that we've done everything we can to polish our image and make some changes to the way we present ourselves to our customers and clients. ...

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Getting Through It

Mar 25, 2020

It's a challenging time we're in now. Between trying to stay healthy and keeping our finances healthy with lost jobs and/or lost work for those of us that are self-employed, some days just feel like w...

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Target Market vs. Referral Source

Dec 17, 2019

I've noticed over the many years I’ve been in business helping others market theirs is that there is often lack of clarity with the terms “target market” and “referral source...

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Are You a Salesperson or Someone Who Is Good at Making Sales?

Feb 12, 2019

I am often asked how do I like being in sales? It’s a valid question; after all, part of my job is to sell promotional products. When I am asked this, I always think back to my days as a Fron...

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Your Vendors Are Your Friends

Jan 29, 2019

This may be a repeat topic, but it's worth saying again: Your vendors are your friends - or at least they should be. They are the ones who keep your supply chain moving, who may be able to help you ...

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Business Events are about the Marketing, Not the Social

Dec 18, 2018

A great marketing tool for businesses and organizations is holding an event. It can be an open house, a launch party for a new product or service, a grand opening for a new location, an anniversary ...

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With Business Gifts, What’s Inside Is Not the Only That Counts

Dec 04, 2018

When it comes to business gifts, what’s outside can be at least as important as what is inside the package. By making the packaging and/or presentation of a business gift creative, we can make...

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Should Holiday Business Gift be Imprinted?

Nov 20, 2018

A few weeks ago, I wrote about how it’s already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Althou...

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5 Fail-Proof Ideas for Your Business Instagram

Oct 22, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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Can Business Growth Be Bad?

Sep 25, 2018

I was planning to write about branding today, when I came across an article in one of my trade magazines about how too much growth too fast can be as detrimental to a company as a decline in busines...

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When More Is Not Better

Sep 13, 2018

I know a few business owners and sales people out there who seem to be addicted to the “expert” marketing or sales guru. They have made almost a religion out of following several different...

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16 Ways Color Affects Your Branding and Marketing

May 21, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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Deliver What You Promise - Or Else

May 08, 2018

We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possible, p...

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Why You Need Promotional Products

Apr 21, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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A Lesson In Branding

Feb 14, 2018

A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has known...

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4 Steps to #Winning Social Media

Feb 13, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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