Nov 10, 2020
They say there's no such thing as bad PR. Well, that may depend on your point of view, but product placement can create a buzz that equates to an ad or PR spend. When you're usi...
Continue ReadingSep 25, 2020
Challenge: A major television station was about to begin producing a new morning talk show. They wanted to do something special for the studio audience for the first month of the show's airings to pro...
Continue ReadingApr 23, 2019
You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with the c...
Continue ReadingApr 15, 2019
Challenge: A promotional products company (okay, it was us, Lev Promotions) was exhibiting at our first international trade show/conference (ExhibitorLive) and wanted to ensure some show floor meeti...
Continue ReadingMar 23, 2019
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...
Continue ReadingFeb 22, 2019
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...
Continue ReadingNov 22, 2018
Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...
Continue ReadingSep 22, 2018
Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...
Continue ReadingJul 22, 2018
Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...
Continue ReadingJun 21, 2018
Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...
Continue ReadingFeb 21, 2018
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue ReadingMar 29, 2017
This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...
Continue ReadingFeb 15, 2018
A few years back, Jeff Toister, owner of Toister Performance Solutions, decided to put a different spin on things for Customer Service Week. Toister, a nationally acclaimed consultant, speaker and...
Continue ReadingFeb 15, 2018
The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge ...
Continue ReadingFeb 15, 2018
One of the largest international hot sauce suppliers sells its products through a network of major distributors. The company attends approximately fifteen trade shows annually, focusing on meeting...
Continue Reading