Morning Talk Show Rates a Successful Promotion!
Sep 25
Challenge: A major television station was about to begin producing a new morning talk show. They wanted to do something special for the studio audience for the first month of the show's airings to pro...
Continue ReadingThe Mood Card Repurposed
Apr 23, 2019
You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with the c...
Continue ReadingExceeding ROO for Trade Show Floor Meetings
Apr 15, 2019
Challenge: A promotional products company (okay, it was us, Lev Promotions) was exhibiting at our first international trade show/conference (ExhibitorLive) and wanted to ensure some show floor meeti...
Continue ReadingCase Study: Resort Incentive Yields Oceans of Opportunity
Mar 23, 2019
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...
Continue ReadingCase Study: Computer Repair At Your Fuzzy Fingertips
Feb 22, 2019
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...
Continue ReadingA Lunch That Packs a Punch
Nov 22, 2018
Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...
Continue ReadingCase Study: College Fair Giveaway
Sep 22, 2018
Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...
Continue ReadingCase Study: Safety First
Jul 22, 2018
Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...
Continue ReadingCase Study: Raise Your Glass!
Jun 21, 2018
Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...
Continue ReadingCelebrate Milestones
Feb 21, 2018
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue ReadingPromotional Products Sometimes Don't Work...
Mar 29, 2017
This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...
Continue ReadingA Different Spin on a Seminar Invitation
Feb 15, 2018
A few years back, Jeff Toister, owner of Toister Performance Solutions, decided to put a different spin on things for Customer Service Week. Toister, a nationally acclaimed consultant, speaker and...
Continue ReadingCommunity Bank Cashes In
Feb 15, 2018
The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge ...
Continue ReadingHot Sauce Company Turns up the Heat at Trade Shows with Message Pens
Feb 15, 2018
One of the largest international hot sauce suppliers sells its products through a network of major distributors. The company attends approximately fifteen trade shows annually, focusing on meeting...
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