Dec 03, 2019
Anyone who's known me for more than 2 minutes knows that I am an avid Disney fan. Not only do I enjoy just about everything Disney on a personal level, but I find many things about their business ...
Continue ReadingMay 07, 2019
Every business has something that they are promising, along with the product or service itself - a benefit. The item will work better or faster. It will last longer. You will receive it within a cer...
Continue ReadingApr 09, 2019
I often start a seminar/presentation/workshop on marketing by saying, “Your number one marketing tool is great customer service. Without at least good customer service, there’s no sense in...
Continue ReadingOct 09, 2018
Now I may have addressed this topic before – I may even have an entry under the same name; nevertheless, here I go again. Why, you ask? Because I am currently on hold to speak with a customer ...
Continue ReadingMay 29, 2018
I firmly believe that customer testimonials are one of the most powerful marketing tools available to any business. Nothing says “success” like a customer willing to put into words how m...
Continue ReadingMay 08, 2018
We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possible, p...
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