Marketing Lessons from Disney

3 days ago

Anyone who's known me for more than 2 minutes knows that I am an avid Disney fan. Not only do I enjoy just about everything Disney on a personal level, but I find many things about their business ...

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Are You Delivering on Your Promises?

May 07

Every business has something that they are promising, along with the product or service itself - a benefit. The item will work better or faster. It will last longer. You will receive it within a cer...

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Is the Customer Always Right?

Apr 09

I often start a seminar/presentation/workshop on marketing by saying, “Your number one marketing tool is great customer service. Without at least good customer service, there’s no sense in...

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Customer Service – Your #1 Marketing Tool

Oct 09, 2018

Now I may have addressed this topic before – I may even have an entry under the same name; nevertheless, here I go again. Why, you ask? Because I am currently on hold to speak with a customer ...

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An Inexpensive, Yet Invaluable, Marketing Tool

May 29, 2018

I firmly believe that customer testimonials are one of the most powerful marketing tools available to any business. Nothing says “success” like a customer willing to put into words how m...

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Deliver What You Promise - Or Else

May 08, 2018

We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possib...

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