I'm heading off to my big industry trade show in a couple of weeks to find out what’s new and exciting in the world of promotional products, I’m also inundated with clients needs for trade show graphics, giveaways, gifts and pre/post-show marketing.

It’s a good time to remind you that, if you’re exhibiting at any type of trade show, from an international one to a regional one to a local tabletop show, you should be looking at your display aids (table drapes, signage, marketing collateral, etc…) to see what needs some sprucing and what needs replacing.

Your display is the first thing attendees will notice and, if it looks outdated, dirty, or raggedy, it will be a prime factor in whether they want to even stop to talk to you; let alone do business with you.

Take the time to do a mock-up of your display and see what needs cleaning, replacing or tweaking.

If you need help, Lev Promotions can work with you on every aspect of your trade show exhibit – from your graphics to your table drapes to your fixtures to your promotional products to staff training to pre/post-show marketing.

Now go have a great trade show season!