Marketing Lessons from Disney

3 days ago

Anyone who's known me for more than 2 minutes knows that I am an avid Disney fan. Not only do I enjoy just about everything Disney on a personal level, but I find many things about their business ...

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Image-Changing Mugs: A Great Way to Promote A Change in Your Business

Nov 05

Does your business have a change coming up that you’d like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about t...

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It’s Never Too Early to Learn How to Make a Good Impression

Aug 13

I remember when I enlisted my then 0-year old daughter to stuff and label envelopes for me for a Lev Promotions’ mailing. Each envelope required seven steps in order for it to be ready to mail...

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Vacations as a Marketing Tool

Jul 30

So you’re a micro – to mid-size business owner and you just don’t/can’t find the time to be away from the office long enough for a vacation? I’m in the same boat, but I k...

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Is Your Photograph a Good Marketing Tool?

Jul 16

At the risk of creating a great LinkedIn controversy and alienating my photographer friends, clients and prospects, here is my view of using your photograph as a marketing tool. I know the most popul...

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A Solid Infrastructure Is Crucial to Successful Marketing

Jun 18

I’ve been working with several start-ups recently who are looking to put together a marketing plan. Their goals are lofty, but they have the willingness to work to achieve those goals. The pro...

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What Is Marketing?

May 21

I often see the question “What’s the difference between marketing and advertising?” posted in chat groups and discussion boards. Do you know the difference? Or is there one? Adver...

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Are You Delivering on Your Promises?

May 07

Every business has something that they are promising, along with the product or service itself - a benefit. The item will work better or faster. It will last longer. You will receive it within a cer...

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The Mood Card Repurposed

Apr 23

You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with the c...

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Is the Customer Always Right?

Apr 09

I often start a seminar/presentation/workshop on marketing by saying, “Your number one marketing tool is great customer service. Without at least good customer service, there’s no sense in...

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What Is Marketing?

Mar 26

I often see the question “What’s the difference between marketing and advertising?” posted on chat groups and discussion boards. Do you know the difference? Or is there one? Adver...

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Is Any Publicity Good?

Jan 02

There are those who are of the belief that any publicity is good publicity – even if it’s bad. I don't believe that a bad story about you can be "good" publicity, but there may be a way ...

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Business Events are about the Marketing, Not the Social

Dec 18, 2018

A great marketing tool for businesses and organizations is holding an event. It can be an open house, a launch party for a new product or service, a grand opening for a new location, an anniversary ...

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Should Holiday Business Gift be Imprinted?

Nov 20, 2018

A few weeks ago, I wrote about how it’s already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Althou...

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Giving Holiday Business Gifts

Oct 25, 2018

If you haven't already started thinking about your holiday business gifts, then now is the time. While most people believe that the best time to give holiday business gifts is the week or two leadi...

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Customer Service – Your #1 Marketing Tool

Oct 09, 2018

Now I may have addressed this topic before – I may even have an entry under the same name; nevertheless, here I go again. Why, you ask? Because I am currently on hold to speak with a customer ...

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What Is the Cost of Marketing, or Not Marketing?

Aug 28, 2018

It seems to be a constant refrain from the many business owners and managers: “We just don’t have the money to market the business.” My question to them is, “How do you expe...

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Politics – Good Marketing or Not?

Aug 14, 2018

Without revealing my own political beliefs, I can honestly say that politics embodies one of the worst examples of marketing that I have ever seen. Really doesn’t matter if it’s for a...

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What Is a SWOT Analysis?

Jul 31, 2018

‘Tis almost the season for developing marketing plans for 2019. But, really it's never too early to start planning. When a developing a marketing plan is on your to-do list, it's important to ...

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Evaluating What Works

Jun 19, 2018

I believe the most overlooked, and yet very important, part of a marketing plan is evaluating the components to see what is working and how effectively it is working. That means examining the results...

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Viral Marketing at Work

Jun 05, 2018

You’ve probably heard the phrase “viral marketing.” If you’re unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and e...

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An Inexpensive, Yet Invaluable, Marketing Tool

May 29, 2018

I firmly believe that customer testimonials are one of the most powerful marketing tools available to any business. Nothing says “success” like a customer willing to put into words how m...

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Deliver What You Promise - Or Else

May 08, 2018

We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possib...

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Why Are Marketing Results So Hard to Measure?

Apr 10, 2018

It seems that the biggest argument for decreasing marketing budgets is that the results are seemingly "impossible to measure." Without hardcore proof of ROI or ROO, how do you justify spending the t...

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What's in a Name

Mar 27, 2018

I recently saw an old networking group cohort of mine who told me that the group is considering changing its name because they feel their branding is non-existent. Although I don’t disagree wi...

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Determining Your Target Market

Mar 14, 2018

I have too often heard sales people and business owners say that their target market is “everyone.” No matter how useful, ubiquitous, inexpensive, or absolutely necessary a product or se...

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A Lesson In Branding

Feb 14, 2018

A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has ...

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Branding: Does Yours Make Sense?

Jan 23, 2018

A networking organization asked me to speak on branding to four of their chapters a while back. Since I wrote about an aspect of how our brand is really built last time, maybe another installment on...

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More on Branding – Experience is Everything

Jan 02, 2018

Looking back at a previous post, I noticed that I kind-of-sort-of-almost talked about creating an experience around a promotional product as part of the branding process. What I didn’t do, how...

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The Only Way to Safely Drink and Drive

Dec 19, 2017

One promotional product I discovered at a trade show quickly became a favorite of mine because it immediately awakened the punster in me. I realized that this item was perfect for drunk driving awar...

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Do Your Clients Know What You Do?

Dec 06, 2017

This may seem like a strange question. After all, if we’ve already defined them as “your clients,” doesn’t that mean that they’ve already done business with you? And, i...

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Using Videos for Marketing

Nov 21, 2017

Using video can be a powerful tool in your marketing arsenal. Since I understand this, but concede that this is not my area of expertise, I defer to my friend and client, Shawn Dennison, owner of D-...

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Are You Marketing to Your Internal Customer?

Nov 07, 2017

So we all know the importance of marketing to our customers and prospects. Without their patronage, we can’t have a successful business. But what about your internal customers? Are you market...

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Getting Your Name out There

Oct 25, 2017

Getting your name out there can be tricky, especially for the smaller business which may have the challenge of a big-name competitor whose name everyone recognizes. One way to combat this is to tak...

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Your Vendors – Another Marketing Arm for Your Company

Sep 26, 2017

Most of us take our vendors for granted. We choose them based on some combination of price, quality and service. If one part of that equation falters, then we may look for a replacement, or we may e...

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Is Social Media a Successful Marketing Tool?

Sep 14, 2017

Social media is such a hot topic in the marketing world. People are spending several hours per week (or day) updating their profiles, looking for connections, posting, and more in the hopes of build...

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Marketing Is Successful When Time, Effort & Money Is Invested Wisely

Aug 29, 2017

Lately, I’ve run into several business owners who don’t understand why their business is not more successful than it is. After all, their current customers seem happy, they just don’...

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Are Promotional Products an Expense or an Investment?

Jul 19, 2017

I was recently approached by someone who had gotten my contact information from a local printer. This person publishes e-books and had decided, on his own, that license plate frames and "maybe pens"&n...

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Can Marketing Deliver Measurable Results?

Jul 07, 2017

There is an old cliché in the marketing industry: “Half of my marketing is effective. The problem is, I don’t know which half.” The fact is, most people don’t real...

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Is It Wrong to Market a Product/Service Based on a Disaster?

Jun 20, 2017

This is a tough one for me. I have a client whose whole business is developing contingency plans for businesses. (You know, those plans every business – and family, for that matter – is su...

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Why a Business Card is NOT a Lead

Jun 06, 2017

Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom®. Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn fr...

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Rethinking How We Can Use a Promotional Product

May 24, 2017

As I was looking at some samples I’d recently received from one of my suppliers for a client's needs, it dawned on me all the amazing opportunities there are to utilize these to make a vari...

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What Makes a Promotional Product Effective?

Apr 25, 2017

So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...

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Promotional Products Sometimes Don't Work...

Mar 29, 2017

This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...

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