Challenge: A major television station was about to begin producing a new morning talk show. They wanted to do something special for the studio audience for the first month of the show's airings to promote the kind of giving and trendy personalities the show portrayed.
Solution: Everyone in the live audience would receive a custom purse hanger to go along with the experience they were having at the studio.
Results: The show started off with excellent ratings. It only took a couple of months to move into a better time slot, and the purse hangers were a huge hit. The few thousand handed out were popping up all over New York and surrounding areas, promoting the popularity of the show for years to come.