A Solid Infrastructure Is Crucial to Successful Marketing
Dec 15, 2020
Having been a startup once and having worked with several over the years, I've learned some critical lessons. One of them is that startup owners' goals are usually lofty and they have the willingnes...
Continue Reading5 Tips for a Better Elevator Pitch
Dec 01, 2020
While we may not be sharing elevators too much right now, we are still attending networking events - virtual or otherwise - and that pesky "elevator pitch" is still important to your introduction. ...
Continue ReadingPet Peeve - I Don't Care Where You're Sending Your E-mail From!
Aug 25, 2020
I don’t know about you, but I don’t believe that having that little sentence at the end of an e-mail advertising the fact that it was sent that e-mail from your phone excuses anyone from...
Continue ReadingMarketing – The Unofficial Aspect of It that Can Make or Break You
May 05, 2020
As businesses begin to open up again, it's time to make sure that we've done everything we can to polish our image and make some changes to the way we present ourselves to our customers and clients. ...
Continue ReadingThe Importance of Public Speaking
Apr 21, 2020
For three years, my older daughter participated in the annual Lion’s Club speech contest for high schoolers. She didn’t win, but she gave two really great performances out of her three spe...
Continue ReadingProfessionalism – Is It Dying?
Apr 07, 2020
A while back, I received an invitation via Facebook to join a new networking group that is being organized by someone local to me who owns a marketing company (yes, that technically makes her a comp...
Continue ReadingGetting Through It
Mar 25, 2020
It's a challenging time we're in now. Between trying to stay healthy and keeping our finances healthy with lost jobs and/or lost work for those of us that are self-employed, some days just feel like w...
Continue ReadingReview & Regroup for 2020
Jan 28, 2020
So 2020 is officially here. Have you taken the time to review 2019's business successes, challenges and (dare I say it?) failures. If we want to make a difference to the growth opportunities we have...
Continue ReadingWalk the Floor - Trade Shows Are Your Friends
Aug 27, 2019
It’s not unusual to find me at a trade show – either walking the aisles of one of my industries trade shows or exhibiting or helping a client with their exhibit. A couple of weeks ago, I a...
Continue ReadingA Solid Infrastructure Is Crucial to Successful Marketing
Jun 18, 2019
I’ve been working with several start-ups recently who are looking to put together a marketing plan. Their goals are lofty, but they have the willingness to work to achieve those goals. The pro...
Continue ReadingAre You a Salesperson or Someone Who Is Good at Making Sales?
Feb 12, 2019
I am often asked how do I like being in sales? It’s a valid question; after all, part of my job is to sell promotional products. When I am asked this, I always think back to my days as a Fron...
Continue ReadingWhen More Is Not Better
Sep 13, 2018
I know a few business owners and sales people out there who seem to be addicted to the “expert” marketing or sales guru. They have made almost a religion out of following several different...
Continue ReadingProfessional Development Can Be Rejuvenating to You and Your Business
Jul 03, 2018
I make it a point to attend the trade shows in my industry on a regular basis. I've been to my favorite ones often enough to notice when a regular exhibitor isn't in their "usual" spot. Not only do...
Continue ReadingTrade Shows – Not Just Fun and Games
Apr 26, 2018
I am already preparing to head to a regional trade show for promotional product consultants in August. It is one of two large trade shows for the promotional products industry that I attend each yea...
Continue ReadingDo Your Clients Know What You Do?
Dec 06, 2017
This may seem like a strange question. After all, if we’ve already defined them as “your clients,” doesn’t that mean that they’ve already done business with you? And, i...
Continue ReadingTake Time for Yourself
Aug 15, 2017
A few years ago, I spent the better part of late December through February sick with a cold that turned to bronchitis that turned to pneumonia. Within a few weeks of being completely well, it was Pass...
Continue ReadingProfessional Development is Important!
Aug 01, 2017
Whatever your job or profession, to be successful and stay relevant in your industry, professional development is critical. Although regular certification is not required of marketing professionals, ...
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