Walk the Floor - Trade Shows Are Your Friends

Aug 27

It’s not unusual to find me at a trade show – either walking the aisles of one of my industries trade shows or exhibiting or helping a client with their exhibit. A couple of weeks ago, I a...

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A Solid Infrastructure Is Crucial to Successful Marketing

Jun 18

I’ve been working with several start-ups recently who are looking to put together a marketing plan. Their goals are lofty, but they have the willingness to work to achieve those goals. The pro...

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Are You a Salesperson or Someone Who Is Good at Making Sales?

Feb 12

I am often asked how do I like being in sales? It’s a valid question; after all, part of my job is to sell promotional products. When I am asked this, I always think back to my days as a Fron...

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When More Is Not Better

Sep 13, 2018

I know a few business owners and sales people out there who seem to be addicted to the “expert” marketing or sales guru. They have made almost a religion out of following several different...

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Professional Development Can Be Rejuvenating to You and Your Business

Jul 03, 2018

I make it a point to attend the trade shows in my industry on a regular basis. I've been to my favorite ones often enough to notice when a regular exhibitor isn't in their "usual" spot. Not only do...

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Trade Shows – Not Just Fun and Games

Apr 26, 2018

I am already preparing to head to a regional trade show for promotional product consultants in August. It is one of two large trade shows for the promotional products industry that I attend each yea...

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Do Your Clients Know What You Do?

Dec 06, 2017

This may seem like a strange question. After all, if we’ve already defined them as “your clients,” doesn’t that mean that they’ve already done business with you? And, i...

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Take Time for Yourself

Aug 15, 2017

A few years ago, I spent the better part of late December through February sick with a cold that turned to bronchitis that turned to pneumonia. Within a few weeks of being completely well, it was Pass...

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Professional Development is Important!

Aug 01, 2017

Whatever your job or profession, to be successful and stay relevant in your industry, professional development is critical. Although regular certification is not required of marketing professionals, ...

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