A Sweet Treat to Keep You on Their Minds

Jun 16, 2020

I am often asked if food gifts are good for marketing purposes. The answer is, “They can be.” If you choose something that doesn't taste good, or that arrives spoiled or broken, then...

Image-Changing Mugs: A Great Way to Promote A Change in Your Business

Nov 5, 2019

Does your business have a change coming up that you'd like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about the ...

The Mood Card Repurposed

Apr 23, 2019

You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with th...

25 Noteworthy Facts About Promotional Products

Dec 22, 2018

You don't have to work in the field of promotional products to notice the impact they can have on any organization's marketing efforts. As the most effective medium of advertising across all genera...

With Business Gifts, What’s Inside Is Not the Only That Counts

Dec 4, 2018

When it comes to business gifts, what's outside can be at least as important as what is inside the package. By making the packaging and/or presentation of a business gift creative, we can make th...

Should Holiday Business Gift be Imprinted?

Nov 20, 2018

A few weeks ago, I wrote about how it's already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Although ...

Are Food Gifts a Good Idea for Business Purposes?

Nov 11, 2018

Business gifts of food are, without a doubt, popular; maybe even the most popular holiday gift item. The question remains, “As a business gift, do I get the desired marketing results with...

Giving Holiday Business Gifts

Oct 25, 2018

If you haven't already started thinking about your holiday business gifts, then now is the time. While most people believe that the best time to give holiday business gifts is the week or two le...

Mapping Your Route to a Successful Trade Show Promotion

Jul 17, 2018

While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a tra...

Viral Marketing at Work

Jun 5, 2018

You've probably heard the phrase “viral marketing.” If you're unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and effectivel...

Why You Need Promotional Products

Apr 21, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...