Jun 01
It's been a while since I offered my “Developing a Strategic Marketing Plan” seminar, but I remember how I would get a lot of requests at the end of December wanting to know when the next ...
Continue ReadingNov 17, 2020
I recently read a post on LinkedIn talking about trade show someone had attended in the past month. There was a comment that the best thing in the show bag was a COVID-19 rapid test. I have to admit t...
Continue ReadingJul 28, 2020
Every month, I update the Lev Promotions website with a list of upcoming commemorative dates, holidays, and events that can be used as wonderful marketing tools. Many of them are fun, silly little n...
Continue ReadingJun 16, 2020
I am often asked if food gifts are good for marketing purposes. The answer is, “They can be.” If you choose something that doesn’t taste good, or that arrives spoiled or broken, t...
Continue ReadingMay 19, 2020
With businesses opening back up and bringing along better access to our clients and prospects I am fielding a lot of questions about choosing and using promotional products effectively; especially g...
Continue ReadingNov 05, 2019
Does your business have a change coming up that you’d like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about t...
Continue ReadingApr 23, 2019
You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with the c...
Continue ReadingDec 04, 2018
When it comes to business gifts, what’s outside can be at least as important as what is inside the package. By making the packaging and/or presentation of a business gift creative, we can make...
Continue ReadingNov 20, 2018
A few weeks ago, I wrote about how it’s already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Althou...
Continue ReadingNov 11, 2018
Business gifts of food are, without a doubt, popular; maybe even the most popular holiday gift item. The question remains, “As a business gift, do I get the desired marketing results with a ...
Continue ReadingOct 25, 2018
If you haven't already started thinking about your holiday business gifts, then now is the time. While most people believe that the best time to give holiday business gifts is the week or two leadi...
Continue ReadingJul 17, 2018
While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a trade ...
Continue ReadingJun 05, 2018
You’ve probably heard the phrase “viral marketing.” If you’re unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and e...
Continue ReadingFeb 14, 2018
A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has known...
Continue ReadingJan 30, 2018
A while back, I wrote about how valuable a good relationship with your vendors can be. I recently had living proof of that, yet again. Over the past month, I’ve been dealing with one of those...
Continue ReadingDec 19, 2017
One promotional product I discovered at a trade show quickly became a favorite of mine because it immediately awakened the punster in me. I realized that this item was perfect for drunk driving awar...
Continue ReadingJul 19, 2017
I was recently approached by someone who had gotten my contact information from a local printer. This person publishes e-books and had decided, on his own, that license plate frames and "maybe pens" w...
Continue ReadingMay 24, 2017
As I was looking at some samples I’d recently received from one of my suppliers for a client's needs, it dawned on me all the amazing opportunities there are to utilize these to make a variety o...
Continue ReadingApr 25, 2017
What better promotional marketing campaign to brag about your growing business than a plant? We found a few variations on plant products at a recent trade show we attended and knew that it was a per...
Continue ReadingApr 25, 2017
So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...
Continue ReadingMar 29, 2017
This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...
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