With Business Gifts, What’s Inside Is Not the Only That Counts
Dec 04, 2018
When it comes to business gifts, what’s outside can be at least as important as what is inside the package. By making the packaging and/or presentation of a business gift creative, we can make...
Continue ReadingShould Holiday Business Gift be Imprinted?
Nov 20, 2018
A few weeks ago, I wrote about how it’s already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Althou...
Continue ReadingAre Food Gifts a Good Idea for Business Purposes?
Nov 11, 2018
Business gifts of food are, without a doubt, popular; maybe even the most popular, holiday gift item. The question remains, “As a business gift, do I get the desired marketing result...
Continue ReadingGiving Holiday Business Gifts
Oct 25, 2018
If you haven't already started thinking about your holiday business gifts, then now is the time. While most people believe that the best time to give holiday business gifts is the week or two leadi...
Continue ReadingMapping Your Route to a Successful Trade Show Promotion
Jul 17, 2018
While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a t...
Continue ReadingViral Marketing at Work
Jun 05, 2018
You’ve probably heard the phrase “viral marketing.” If you’re unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and e...
Continue ReadingA Lesson In Branding
Feb 14, 2018
A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has ...
Continue ReadingThe Value of Your Vendors – Take 2
Jan 30, 2018
A while back, I wrote about how valuable a good relationship with your vendors can be. I recently had living proof of that, yet again. Over the past month, I’ve been dealing with one of ...
Continue ReadingThe Only Way to Safely Drink and Drive
Dec 19, 2017
One promotional product I discovered at a trade show quickly became a favorite of mine because it immediately awakened the punster in me. I realized that this item was perfect for drunk driving awar...
Continue ReadingAre Promotional Products an Expense or an Investment?
Jul 19, 2017
I was recently approached by someone who had gotten my contact information from a local printer. This person publishes e-books and had decided, on his own, that license plate frames and "maybe pens"&n...
Continue ReadingRethinking How We Can Use a Promotional Product
May 24, 2017
As I was looking at some samples I’d recently received from one of my suppliers for a client's needs, it dawned on me all the amazing opportunities there are to utilize these to make a vari...
Continue ReadingSigns of a Growing Business
Apr 25, 2017
What better promotional marketing campaign to brag about your growing business than a plant? We found a few variations on plant products at a recent trade show we attended and knew that it was a per...
Continue ReadingWhat Makes a Promotional Product Effective?
Apr 25, 2017
So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...
Continue ReadingPromotional Products Sometimes Don't Work...
Mar 29, 2017
This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...
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