The Mood Card Repurposed

Apr 23

You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with the c...

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With Business Gifts, What’s Inside Is Not the Only That Counts

Dec 04, 2018

When it comes to business gifts, what’s outside can be at least as important as what is inside the package. By making the packaging and/or presentation of a business gift creative, we can make...

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Should Holiday Business Gift be Imprinted?

Nov 20, 2018

A few weeks ago, I wrote about how it’s already time to start thinking about holiday business gifts. Well, after the gifts have been chosen, the big question is all about the imprint. Althou...

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Are Food Gifts a Good Idea for Business Purposes?

Nov 11, 2018

Business gifts of food are, without a doubt, popular; maybe even the most popular holiday gift item. The question remains, “As a business gift, do I get the desired marketing resul...

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Giving Holiday Business Gifts

Oct 25, 2018

If you haven't already started thinking about your holiday business gifts, then now is the time. While most people believe that the best time to give holiday business gifts is the week or two leadi...

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Mapping Your Route to a Successful Trade Show Promotion

Jul 17, 2018

While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a t...

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Viral Marketing at Work

Jun 05, 2018

You’ve probably heard the phrase “viral marketing.” If you’re unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and e...

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A Lesson In Branding

Feb 14, 2018

A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has ...

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The Value of Your Vendors – Take 2

Jan 30, 2018

A while back, I wrote about how valuable a good relationship with your vendors can be. I recently had living proof of that, yet again. Over the past month, I’ve been dealing with one of ...

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The Only Way to Safely Drink and Drive

Dec 19, 2017

One promotional product I discovered at a trade show quickly became a favorite of mine because it immediately awakened the punster in me. I realized that this item was perfect for drunk driving awar...

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Are Promotional Products an Expense or an Investment?

Jul 19, 2017

I was recently approached by someone who had gotten my contact information from a local printer. This person publishes e-books and had decided, on his own, that license plate frames and "maybe pens"&n...

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Rethinking How We Can Use a Promotional Product

May 24, 2017

As I was looking at some samples I’d recently received from one of my suppliers for a client's needs, it dawned on me all the amazing opportunities there are to utilize these to make a vari...

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Signs of a Growing Business

Apr 25, 2017

What better promotional marketing campaign to brag about your growing business than a plant? We found a few variations on plant products at a recent trade show we attended and knew that it was a per...

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What Makes a Promotional Product Effective?

Apr 25, 2017

So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...

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Promotional Products Sometimes Don't Work...

Mar 29, 2017

This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...

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