Nov 17, 2020
I recently read a post on LinkedIn talking about trade show someone had attended in the past month. There was a comment that the best thing in the show bag was a COVID-19 rapid test. I have to admit t...
Continue ReadingMay 19, 2020
With businesses opening back up and bringing along better access to our clients and prospects I am fielding a lot of questions about choosing and using promotional products effectively; especially g...
Continue ReadingNov 05, 2019
Does your business have a change coming up that you’d like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about t...
Continue ReadingAug 27, 2019
It’s not unusual to find me at a trade show – either walking the aisles of one of my industries trade shows or exhibiting or helping a client with their exhibit. A couple of weeks ago, I a...
Continue ReadingApr 23, 2019
You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with the c...
Continue ReadingJul 17, 2018
While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a trade ...
Continue ReadingJun 05, 2018
You’ve probably heard the phrase “viral marketing.” If you’re unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and e...
Continue ReadingMay 08, 2018
We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possible, p...
Continue ReadingJun 06, 2017
Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom®. Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn fr...
Continue ReadingApr 25, 2017
So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...
Continue ReadingMar 29, 2017
This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...
Continue ReadingFeb 28, 2017
The winter trade show season hit the ground running back in January. If you’re booked to exhibit at a trade show anytime in 2017 and haven’t put together and/or started to implement your...
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