Mapping Your Route to a Successful Trade Show Promotion
Jul 17, 2018
While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a t...
Continue ReadingViral Marketing at Work
Jun 05, 2018
You’ve probably heard the phrase “viral marketing.” If you’re unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and e...
Continue ReadingDeliver What You Promise - Or Else
May 08, 2018
We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possib...
Continue ReadingWhy a Business Card is NOT a Lead
Jun 06, 2017
Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom®. Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn fr...
Continue ReadingWhat Makes a Promotional Product Effective?
Apr 25, 2017
So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...
Continue ReadingPromotional Products Sometimes Don't Work...
Mar 29, 2017
This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...
Continue ReadingMake Your Trade Show Exhibit a Success
Feb 28, 2017
The winter trade show season hit the ground running back in January. If you’re booked to exhibit at a trade show anytime in 2017 and haven’t put together and/or started to implement your...
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