10 Online Tools for Classic Exhibits Distributors
Jun 10
Your Classic Exhibits Toolbox for Sales and Marketing At a recent Shared Knowledge University, we reviewed ten online tools available to all Classic Exhibits Distributors. The attendees told u...
Continue ReadingExhibiting No-No's
Feb 13, 2024
Last month, I attended the big, annual trade show for the promotional products industry. It's an amazing show where I not only see an array of new, "new," and classic promotional products; I also h...
Continue ReadingWhy "What's Hot" Could Be a "What's Not" for Promotional Products
Dec 12, 2023
The question I'm asked most often at trade shows and in conversation, especially by new clients and prospects is, "What's hot?" You easily can substitute trendy, cool, popular, or another similar a...
Continue ReadingIt's Trade Show Season Again!
Dec 27, 2022
I'm heading off to my big industry trade show in a couple of weeks to find out what's new and exciting in the world of promotional products, I'm also inundated with clients needs for trade show g...
Continue ReadingTradeshow "Season"​ Is Back
Jun 15, 2021
One of the things I love doing most is helping my clients make their trade show/tabletop show exhibits more successful. It's been a quiet year in regards to those live shows, but they're baaaaack! ...
Continue ReadingJust Because You Can Doesn't Mean You Should!
Nov 17, 2020
I recently read a post on LinkedIn talking about trade show someone had attended in the past month. There was a comment that the best thing in the show bag was a COVID-19 rapid test. I have to admi...
Continue ReadingChoosing an Effective Promotional Product
May 19, 2020
With businesses opening back up and bringing along better access to our clients and prospects I am fielding a lot of questions about choosing and using promotional products effectively; especiall...
Continue ReadingImage-Changing Mugs: A Great Way to Promote A Change in Your Business
Nov 5, 2019
Does your business have a change coming up that you'd like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about the ...
Continue ReadingWalk the Floor - Trade Shows Are Your Friends
Aug 27, 2019
It's not unusual to find me at a trade show - either walking the aisles of one of my industries trade shows or exhibiting or helping a client with their exhibit. A couple of weeks ago, I attended t...
Continue ReadingThe Mood Card Repurposed
Apr 23, 2019
You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with th...
Continue ReadingMapping Your Route to a Successful Trade Show Promotion
Jul 17, 2018
While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a tra...
Continue ReadingViral Marketing at Work
Jun 5, 2018
You've probably heard the phrase "viral marketing." If you're unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and effectively about a pa...
Continue ReadingDeliver What You Promise - Or Else
May 8, 2018
We've all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possible, prom...
Continue ReadingWhy a Business Card is NOT a Lead
Jun 6, 2017
Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom®. Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn fro...
Continue ReadingWhat Makes a Promotional Product Effective?
Apr 25, 2017
So you're all excited about using a promotional product as a marketing tool! You've found the "perfect" pen/mug/t-shirt/key chain/whatever and can't wait to give it away to all those people who wil...
Continue ReadingPromotional Products Sometimes Don't Work...
Mar 29, 2017
This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study her...
Continue ReadingMake Your Trade Show Exhibit a Success
Feb 28, 2017
The winter trade show season hit the ground running back in January. If you're booked to exhibit at a trade show anytime in 2017 and haven't put together and/or started to implement your pre-show...
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