The Mood Card Repurposed

Apr 23

You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with the c...

Continue Reading

Mapping Your Route to a Successful Trade Show Promotion

Jul 17, 2018

While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a t...

Continue Reading

Viral Marketing at Work

Jun 05, 2018

You’ve probably heard the phrase “viral marketing.” If you’re unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and e...

Continue Reading

Deliver What You Promise - Or Else

May 08, 2018

We’ve all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possib...

Continue Reading

Why a Business Card is NOT a Lead

Jun 06, 2017

Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom®. Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn fr...

Continue Reading

What Makes a Promotional Product Effective?

Apr 25, 2017

So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...

Continue Reading

Promotional Products Sometimes Don't Work...

Mar 29, 2017

This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...

Continue Reading

Make Your Trade Show Exhibit a Success

Feb 28, 2017

The winter trade show season hit the ground running back in January. If you’re booked to exhibit at a trade show anytime in 2017 and haven’t put together and/or started to implement your...

Continue Reading