Exhibiting No-No's

Feb 13

Last month, I attended the big, annual trade show for the promotional products industry. It's an amazing show where I not only see an array of new, "new," and classic promotional products; I also h...

Why "What's Hot" Could Be a "What's Not" for Promotional Products

Dec 12, 2023

The question I'm asked most often at trade shows and in conversation, especially by new clients and prospects is, "What's hot?" You easily can substitute trendy, cool, popular, or another similar a...

It's Trade Show Season Again!

Dec 27, 2022

I'm heading off to my big industry trade show in a couple of weeks to find out what's new and exciting in the world of promotional products, I'm also inundated with clients needs for trade show g...

Tradeshow "Season" Is Back

Jun 15, 2021

One of the things I love doing most is helping my clients make their trade show/tabletop show exhibits more successful. It's been a quiet year in regards to those live shows, but they're baaaaack! ...

Just Because You Can Doesn't Mean You Should!

Nov 17, 2020

I recently read a post on LinkedIn talking about trade show someone had attended in the past month. There was a comment that the best thing in the show bag was a COVID-19 rapid test. I have to admi...

Choosing an Effective Promotional Product

May 19, 2020

With businesses opening back up and bringing along better access to our clients and prospects I am fielding a lot of questions about choosing and using promotional products effectively; especiall...

Image-Changing Mugs: A Great Way to Promote A Change in Your Business

Nov 5, 2019

Does your business have a change coming up that you'd like to publicize? A custom branded product that has a changing image component to them are the perfect item to get people excited about the ...

Walk the Floor - Trade Shows Are Your Friends

Aug 27, 2019

It's not unusual to find me at a trade show – either walking the aisles of one of my industries trade shows or exhibiting or helping a client with their exhibit. A couple of weeks ago, I atte...

The Mood Card Repurposed

Apr 23, 2019

You may have seen that stress or mood card, often used as a business card, which shows your stress level when you put your finger on the test button. It turns a color which you match up with th...

Mapping Your Route to a Successful Trade Show Promotion

Jul 17, 2018

While you may think the photo above is just a map, in fact, it is a microfiber cleaning cloth. Or, in better terms, it is a great pre-show mailer invitation for your target market attending a tra...

Viral Marketing at Work

Jun 5, 2018

You've probably heard the phrase “viral marketing.” If you're unsure what it means, it is word of mouth taken to the nth degree by having people spread the word quickly and effectivel...

Deliver What You Promise - Or Else

May 8, 2018

We've all heard the phrase "under-promise and over-deliver." I am a personal fan of that saying. I heartily believe that you should deliver at least to the level you promised. When possible, prom...

Why a Business Card is NOT a Lead

Jun 6, 2017

Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom(r). Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn f...

What Makes a Promotional Product Effective?

Apr 25, 2017

So you're all excited about using a promotional product as a marketing tool! You've found the “perfect” pen/mug/t-shirt/key chain/whatever and can't wait to give it away to all those pe...

Promotional Products Sometimes Don't Work...

Mar 29, 2017

This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study her...

Make Your Trade Show Exhibit a Success

Feb 28, 2017

The winter trade show season hit the ground running back in January. If you're booked to exhibit at a trade show anytime in 2017 and haven't put together and/or started to implement your pre-show...