When Social Media Expertise is Not Very Social!

  • Sep 21, 2021

I attended an event featuring a LinkedIn expert who spoke on how to leverage LinkedIn to grow a business. I must admit that I was impressed by what he had to say – his strategies made sense to me and didn’t seem to make promises of social media bringing marketing instant gratification.

I wanted to set up a meeting with him to discuss how we might be able to work together, since our clients often need help with social media (which we don't do) and he doesn’t do offline marketing.

I e-mailed him and he preferred a phone conversation to an in person meeting, so we set it up. It was not my preference, but it seemed to be a take-it-or-leave-it thing so I took it.

As I was setting up the phone meeting on his online scheduler, I remembered my “interaction” with him at the event where I first met him. I was engaged in conversation with someone when he walked up to us and started talking to the guy I was talking to. He didn’t bother introducing himself to me, didn’t apologize for interrupting, didn’t include me in his conversation, and never even really acknowledged the fact that I was there. He certainly didn’t make a good impression on me.

While I really wanted to dismiss everything he was there to teach us about LinkedIn based on that interaction with him, I was impressed with what he had to say and I was ready to learn more about him and maybe even work with him myself.

Comes the day of the phone meeting and, guess what? No phone call from him (the confirmation e-mail I received from him said he would be the one placing the call and showed the phone number he was to call). OK, maybe he tried 5 minutes early and my phone line was tied up with a fax. I’ll never know – three days later, I haven’t heard from him via phone, e-mail, LinkedIn, or smoke signal; not even a response to my email to him.

Not anyone I’ll be doing business with and he won’t be getting a referral from me. Not very social, don’t you think?

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