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Why You Need Promotional Products

3 days ago

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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Why Are Marketing Results So Hard to Measure?

Apr 10

It seems that the biggest argument for decreasing marketing budgets is that the results are seemingly "impossible to measure." Without hardcore proof of ROI or ROO, how do you justify spending the t...

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What's in a Name

Mar 27

I recently saw an old networking group cohort of mine who told me that the group is considering changing its name because they feel their branding is non-existent. Although I don’t disagree wi...

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Determining Your Target Market

Mar 14

I have too often heard sales people and business owners say that their target market is “everyone.” No matter how useful, ubiquitous, inexpensive, or absolutely necessary a product or se...

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Celebrate Milestones

Feb 21

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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A Lesson In Branding

Feb 14

A couple of weeks ago, I wrote a bit about who appealing to as many senses as possible reinforces your brand. Here's a great example of one company that does it amazingly well: Anyone who has ...

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4 Steps to #Winning Social Media

Feb 13

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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The Value of Your Vendors – Take 2

Jan 30

A while back, I wrote about how valuable a good relationship with your vendors can be. I recently had living proof of that, yet again. Over the past month, I’ve been dealing with one of ...

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Branding: Does Yours Make Sense?

Jan 23

A networking organization asked me to speak on branding to four of their chapters a while back. Since I wrote about an aspect of how our brand is really built last time, maybe another installment on...

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More on Branding – Experience is Everything

Jan 02

Looking back at a previous post, I noticed that I kind-of-sort-of-almost talked about creating an experience around a promotional product as part of the branding process. What I didn’t do, how...

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The Only Way to Safely Drink and Drive

Dec 19, 2017

One promotional product I discovered at a trade show quickly became a favorite of mine because it immediately awakened the punster in me. I realized that this item was perfect for drunk driving awar...

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Do Your Clients Know What You Do?

Dec 06, 2017

This may seem like a strange question. After all, if we’ve already defined them as “your clients,” doesn’t that mean that they’ve already done business with you? And, i...

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Using Videos for Marketing

Nov 21, 2017

Using video can be a powerful tool in your marketing arsenal. Since I understand this, but concede that this is not my area of expertise, I defer to my friend and client, Shawn Dennison, owner of D-...

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Are You Marketing to Your Internal Customer?

Nov 07, 2017

So we all know the importance of marketing to our customers and prospects. Without their patronage, we can’t have a successful business. But what about your internal customers? Are you market...

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Getting Your Name out There

Oct 25, 2017

Getting your name out there can be tricky, especially for the smaller business which may have the challenge of a big-name competitor whose name everyone recognizes. One way to combat this is to tak...

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Your Vendors – Another Marketing Arm for Your Company

Sep 26, 2017

Most of us take our vendors for granted. We choose them based on some combination of price, quality and service. If one part of that equation falters, then we may look for a replacement, or we may e...

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Is Social Media a Successful Marketing Tool?

Sep 14, 2017

Social media is such a hot topic in the marketing world. People are spending several hours per week (or day) updating their profiles, looking for connections, posting, and more in the hopes of build...

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Marketing Is Successful When Time, Effort & Money Is Invested Wisely

Aug 29, 2017

Lately, I’ve run into several business owners who don’t understand why their business is not more successful than it is. After all, their current customers seem happy, they just don’...

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Take Time for Yourself

Aug 15, 2017

A few years ago, I spent the better part of late December through February sick with a cold that turned to bronchitis that turned to pneumonia. Within a few weeks of being completely well, it was Pass...

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Professional Development is Important!

Aug 01, 2017

Whatever your job or profession, to be successful and stay relevant in your industry, professional development is critical. Although regular certification is not required of marketing professionals, ...

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Are Promotional Products an Expense or an Investment?

Jul 19, 2017

I was recently approached by someone who had gotten my contact information from a local printer. This person publishes e-books and had decided, on his own, that license plate frames and "maybe pens"&n...

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Can Marketing Deliver Measurable Results?

Jul 07, 2017

There is an old cliché in the marketing industry: “Half of my marketing is effective. The problem is, I don’t know which half.” The fact is, most people don’t real...

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Is It Wrong to Market a Product/Service Based on a Disaster?

Jun 20, 2017

This is a tough one for me. I have a client whose whole business is developing contingency plans for businesses. (You know, those plans every business – and family, for that matter – is su...

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Why a Business Card is NOT a Lead

Jun 06, 2017

Today, I'm bringing you the thoughts of Candy Adams, The Booth Mom®. Candy is the owner of Trade Show Consulting and an expert in all things trade show related. I'm thrilled to be able to learn fr...

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Rethinking How We Can Use a Promotional Product

May 24, 2017

As I was looking at some samples I’d recently received from one of my suppliers for a client's needs, it dawned on me all the amazing opportunities there are to utilize these to make a vari...

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Signs of a Growing Business

Apr 25, 2017

What better promotional marketing campaign to brag about your growing business than a plant? We found a few variations on plant products at a recent trade show we attended and knew that it was a per...

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What Makes a Promotional Product Effective?

Apr 25, 2017

So you’re all excited about using a promotional product as a marketing tool! You’ve found the “perfect” pen/mug/t-shirt/key chain/whatever and can’t wait to give it away ...

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Promotional Products Sometimes Don't Work...

Mar 29, 2017

This was taken from an e-newsletter that I write where we feature case studies of promotional product and trade show marketing successes. I wanted to share this promotional product case study here b...

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Make Your Trade Show Exhibit a Success

Feb 28, 2017

The winter trade show season hit the ground running back in January. If you’re booked to exhibit at a trade show anytime in 2017 and haven’t put together and/or started to implement your...

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A Different Spin on a Seminar Invitation

Feb 15

A few years back, Jeff Toister, owner of Toister Performance Solutions, decided to put a different spin on things for Customer Service Week. Toister, a nationally acclaimed consultant on customer ...

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Community Bank Cashes In

Feb 15

The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge ...

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Hot Sauce Company Turns up the Heat at Trade Shows with Message Pens

Feb 15

One of the largest international hot sauce suppliers sells its products through a network of major distributors. The company attends approximately fifteen trade shows annually, focusing on meeting...

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