Event Marketing

 

EVENT MARKETING

Are Your Marketing Events Marketing Focused?

 Any event that a business puts on is ultimately a marketing strategy - whether internal (employee-oriented generally for morale or gratitude purposes) or external (client-/prospect-oriented generally for gratitude or business growth). Examples include:

  • Open House
  • Grand Opening
  • Celebration of a Move to a New Location
  • Business Milestone (e.g. Millionth Customer or Anniversary)
  • New Product/Service Introduction
  • Client or Employee Appreciation
  • Fundraiser or Social Action Event
  • Holiday Party
  • Private Party at a Trade Show
  • and more…

Lev Promotions 

  • can help you plan an event with an eye towards the marketing message behind it.
  • develops and produces the marketing collateral you need to publicize your event.
  • designs and produces signage and banners.
  • creates buzz about your event with PR strategies.
  • keeps your branding and messaging in mind through all aspects of the event.
  • works with your staff to promote the right atmosphere so it feels like an event, not a sales ruse.

The hardest part about a successful marketing event is making the marketing aspect of it so well-incorporated into the event that your attendees don't really notice it.

There is some finesse involved. You don't want to lose the marketing message while you work to make the event fun and talked about in a positive way for business.

 Make sure any free food and booze is an element of the event; not the main attraction so your marketing message isn't lost!

Keep it fun, but always respect the reason for the event and your goals.

And remember, a marketing event is a business event - drunkeness should never be the goal.

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