Business gifts of food are, without a doubt, popular; maybe even the most popular holiday gift item. The question remains, “As a business gift, do I get the desired marketing results with a food gift that doesn’t last longer than it takes to eat it?” The answer depends on a number of things:
1) Does your gift have the “wow” factor? Are you choosing a gift basket from the same big box store that four other people will pick out to send to your recipients? If so, then the only “wow” factor may go to the company that gets the basket there first.
2) Did you choose a food gift that has a permanent component to it? A container of some sort (basket, bowl, cooler, mug, etc…) will stay around after the food has been enjoyed. When your recipients look at that container, they will remember the delicious gifts that were inside and the company/person who sent it. If you can imprint the container, you have additional options to make your gift stand out.
3) Are you choosing quality food products to send? If the fruit arrives spoiled, the effect of the gift is spoiled. If no one wants to eat your food gift, then you will either not be remembered, or worse, be remembered in a bad light. Choose products that you would want to receive and to eat. But, if you’re like that guy on the Travel Channel that eats bizarre foods, you might want to keep it more mainstream. Finally, remember, there are some good fruit cakes out there, but most people look at fruit cakes as a joke rather than a treat.
Need ideas to make this year’s business gift giving so successful that your recipients will work for your continued success because they will be looking forward to what you come up with next year? Give us a call at 619-697-2045 or send an e-mail to firstname.lastname@example.org to set an appointment with a Marketing Solutions Specialist, or check out our Themed Stores for some ideas at www.levpromotions.com.